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虽然知道离Busiess020 的最后考试还有一段时间。但是贴出来给大家先有个映像,别到考试的时候抱佛脚。我还会陆续贴出History028E的去年考试卷子。
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GM Overview o7 t0 ]- l, ^- w3 W
• Role, Timing, Issues/Decisions, C&Cs
) C5 i6 K V' d8 Q, E• Objectives/ r* m, [ d$ U
– What do we “WANT” to do?: y5 a$ }7 Z2 d7 X
• External Analysis% F* Y0 p7 h8 O. c8 r$ l
– What do we “NEED” to do?! i a2 y8 k5 g% N( _2 R3 a
– PEST, Consumer, Competition, Trade
0 b% N; \' W" k# W( ]3 X& F• opportunities & threats
& B. ~+ U+ c% z, U6 E– IMPLICATIONS: KSFs
& I4 t$ R# Z8 Z3 N! j• Internal Analysis. q1 V) X7 C! s( h3 n$ X8 }
– What “CAN” we do?
2 |: T6 F7 J# h' y$ @8 N) y8 t– Finance, Marketing, Ops, HR
; U2 ~6 K: y9 X1 L2 X3 _• abilities, strengths & weaknesses
4 J1 x& w: | q; H4 k$ [. ~+ N– IMPLICATIONS: KSFs, CORPORATE CAPABILITIES
) w# K: M) I0 ^5 ]! U7 c! H- ?8 B; _
• Alternative Evaluation/ D' e b+ S) E4 ]& s4 Q
– What are the options?
* u2 V' o C& z# P7 V- a– Evaluate the pros & cons of the options# P ~& N% S9 L& [1 `. _
– How does this option “FIT”?
4 ~. Z* ^) h. }1 `1 P- e4 @: q– (you may be able to eliminate options based exclusively on the poor “FIT”qualitatively - if so, make sure you explain why this option was nixed)
1 h( x$ n5 V# M4 h– Financial Feasibility (of AT LEAST 2-3 options that might “work”) # W7 @) a* W* d6 a
6 d1 S! |8 k' s+ L1 o$ j! M# |1 N• Decision' O. C) R* d& T, ]6 \' X6 g8 l
– Justify why you chose a particular option(s).+ K6 j J# p5 o2 ]* [8 i
– YOU SHOULD BE CONVINCING: d& E& J: X* Q) P) r
• Which strategy best meets the firm’s objectives?
4 o; Z! _9 q7 T) Z• Does it satisfy the personal objectives as well?
- q" B5 k/ ]0 K! j• Have you addressed the cons of the chosen alternative?
( t* t. Q% t" F! H• Is this decision consistent with the analysis you’ve done? EXPLAIN! (FITS)1 W! B8 M" [# B. K' `7 H5 b
• Why NOT the other options?
' Z" O: k2 Z1 N R: x" [4 ?2 L• How does this choice affect Finance, Marketing, Ops and HR? What changes2 W# z( s- e" P" j" J4 R- W
need to be made?2 H1 Z: b7 X' u7 R
# W( S0 u% ^3 j; d• Action Plan
8 }* s; L4 M$ }+ r8 z• Map out a clear and precise implementation plan which includes;. w0 X" F a/ t. y
– details which address what steps you have to take to implement your7 s# e8 D2 `' `' F
decision
/ u3 L8 A7 M# S– details about timing
$ [% Y/ H2 q1 ^3 ]– details about WHO will be responsible for accomplishing the ‘task’6 N `, j! B0 x( J; E q' u
– how will you follow-up your plan (measure success): y; q4 p( q: p* F/ X. |
– make sure to consider both the short term and long term9 X) L; S4 `: b" y6 X2 s1 j
3 E/ C( U. z% e4 K( p3 h: o9 i0 BFirm Valuation6 N+ P4 c+ D& k( Y% i9 _- A
• Used to help managers determine the “price” of a company.
% g; x* _2 j' h' j- T# V' Q• 3 methods of valuing a firm;
' u9 x/ t# I6 ~. g+ m' h– Net Book Value
; o0 O( f6 I- T8 j9 ~3 K– Economic Appraisal+ v( _( m0 i8 O# ^' g% V
– Capitalization of Earnings/ d; ~/ d9 K! X# _; W4 a
• Using all 3 methods (if possible) helps us to determine a RANGE of what the
9 f- C! C. u4 x4 I% H* j! xcompany is worth.
4 L0 U' C7 W+ Z8 d• THINK!!! What are you really selling? Will anyone pay for it? How much will they pay???
8 M, w# R2 U5 g9 R2 O- q7 Z/ d
7 S- \9 F: i) X: } Net Book Value (NBV)6 c! h; J$ s( L
– Total Assets - Total Liabilities, r5 D; L+ N# z4 B
• a.k.a.. the equity
$ t' [% h- g8 D– Does not account for the present market value of the assets
: ^: X6 C3 v% j/ s– Calculated using the most recent given balance sheet
5 K2 _% X. m( B0 X– Preferred method for banks, creditors, and/or buyers who are interested in selling off the assets of the business6 f/ Q# ^# f2 S2 R. ~
7 X* E* ?& y/ q! k4 T
Economic Appraisal (EA)
- q$ c7 d) ^9 t& m2 J0 B+ G! m3 @# J– Similar to NBV, but tries to reflect the current market value of the assets: D u* _; ^+ v7 A8 S7 b3 X0 k
– Total Appraised Assets – Total Liabilities
$ g/ i9 w$ K4 n! |6 r– Preferred by buyers who are interested in a company for its assets5 }1 o6 A* ^0 u1 w4 z4 E. q# I
7 p |# R: \5 S( R* z3 z Capitalization of Earnings (CE)( c5 D0 Q }) g0 x0 {. {
– Focuses on the I/S instead of the B/S
+ p M8 e) l/ R0 E2 O• Attempt to value the company in terms of the future income it may provide.
2 \: U* Q" ^; r1 A K( I! k– NPAT * P/E ratio = value
. `3 m6 ^7 V& W S5 t– Must evaluate two different earnings figures (to determine risk & range)
( s J- x U. J6 T- ~; H) |• Assuming changes (projected statement)
0 W6 w/ E$ [; w2 H" L( j G1 D d• Assuming no changes (current given I/S)2 d, E/ }: b. A2 v0 v/ c4 ?7 g
– Select a reasonable P/E multiple
4 X! b5 Z: }$ s" T. _. G- A5 |( `– Preferred by buyers interested in the ongoing operation of the company (i.e.taking over as management)
6 B/ Q, s0 Y' e: q( ]3 C0 S% U% e3 R* w2 t% f
• P/E Multiple
- I5 N/ Y/ T5 n6 H: q– Rules of thumb;: P, a$ X3 H0 j! _; w
• Mature industries with stable earnings tend to have multiples
: Z U" j+ y) R" ^2 ^* z" Hfrom 5 to 15.
0 a, x+ O/ r; L& s+ |8 S• High growth industries tend to have multiples exceeding 20.: j6 Y2 I3 h3 \2 ^! t A
• “Growth is good; risk is rotten!”
$ G) I( K) ]' j) p2 S, K+ U– growth increases a multiple. r) ]2 d: M. C4 v
– risk decreases a multiple
4 ?% E5 [) @! J+ P5 Z5 Z3 f% W7 [4 I) m5 K; _; E" q$ T! l9 T
Their Associated Ratios1 m7 I) Q6 ^6 g [) W2 p
• Profitability;" B* x7 ~7 W0 G+ U
– Business goal - to make $$
$ A) U' {/ n: N. S6 k0 K– Ratios measures how much money we had to spend to make $X in sales3 g$ N/ r" F2 T. Q" {8 p8 T$ }
• Stability;
( l4 @ ^5 P9 a u4 z9 Z– Business goal - to have a stable financial structure (balance its ownership of assets with debt and equity)
5 U: k6 Y$ C* [– Ratios measure the firm’s means of financing assets and ability to pay interest on debts
% m8 k+ [/ |7 w. Y2 j" J( h) z0 L) \* U, }
5 Financial Goals &Their Associated Ratios
. m' q6 a: ?: ~2 i: G0 {5 e • Liquidity;
3 w/ q n7 o$ }* M& y5 h v– Business goal - ability to meet s-t obligations) l8 c! b5 I& N! l% `. t, A
– Ratios measure how liquid the firm is (how able the firm is to pay its shortterm
, e. d4 b3 G% e8 i Z6 H% a% Qobligations)
3 L' J% { p" k3 x# S, f• Efficiency;* w* y, `4 K. {& H: K. {" C
– Business goal - to efficiently use assets
8 o X4 l: Y' ^4 I– Ratios tell us how efficiently we are using our investments, _. u! R, l' q2 k9 Y% a
2 y% r" ?# M8 q" w
• Growth;
+ `; y, b+ V7 X2 r0 \– Business goal - to increase in size1 [' z- C5 j k3 h9 L
– Ratios tell us whether the company is achieving any growth$ V( d. }% B# C
1 b' ]( `6 m1 ^7 p. _Interpreting the Ratios( t& |. d. a+ D2 n! q
• Profitability;
1 S# R: {+ y" h- U/ g( o5 y% @" I– Vertical Analysis (of I/S), n) u6 i' l# U# _: T3 ?
I/S items * 100 = % * n% F, H7 i- M; g
Sales/ c4 `9 I- Y) Q& h; z
• Tells us it cost us X% of sales to make those sales
, F$ Z8 I9 c, S– Return on Investment/Equity/ o1 _: o" c. u8 N6 |/ a
Profit ATB4D = %
* H7 N! J% L! O) m; M, ZAverage Equity! c+ J" u* w( k. k% a9 |) W
[(Yr. 1 E + Yr. 2 E)/2]
) R" l5 c7 x! S6 M6 {6 g; X; ^1 E• Tells us how much profit we made relative to the investment made by the owners L! b/ G; n7 x" {/ q9 `6 @
6 g: w( G4 \* B' \) X• Stability;( e4 N2 o- l# |; c1 U9 W
– Net Worth: Total Assets
4 G, y V5 r \; F, PTotal Equity = %
; G5 d& M8 S; a' u& y( z, MTotal Assets" j& q3 q2 f- H6 ]
• tells us what % of assets were financed through owner’s money
+ U# H7 S# x2 w5 r– Debt to Assets
" g! t+ Y- O9 W( I) b" F+ XTotal Debt = %
4 S6 j% P" ?) uTotal Assets( T z: `: w$ w3 X
• Tells us what % of the assets were financed through debt# a) c# W/ c, f' I$ V; g
– Interest Coverage6 F# p" q {8 q2 T% Q9 z8 b
EBIT = # times% d; Y7 o( C$ `( }1 N
Interest Expense
b. \" |6 M" ?% S( b# p$ m• tells us how many times we can pay interest8 J, s# e% q# d8 g' T( a
: W7 e. B: [' t/ B! M8 D, g
• Liquidity;
; s2 S, H; F8 `1 Q: e) S. u" n– Current Ratio! r2 e$ Y- e$ D
Current Assets = X:1
1 h: L7 y, Z C5 U! \% A% U* wCurrent Liabilities% d6 y$ D7 p2 Q- j* s) Y d
• Tells us, if we liquidated all our current assets, how many times we can pay our debts
' v' s9 B, s2 m5 i0 A% xRULE OF THUMB: 2:16 A& K* U+ B) E+ P& _
– Acid Test) F2 H1 E$ l- b+ e t
Cash + M/S + A/R = X:1
2 s+ W. ?& }( `Current Liabilities
6 K4 ]( k6 o% |0 K: p+ k• Tells us how many times we can pay our debts with the money easily available to us) F- S" \5 P/ ~( i8 Q! A
RULE OF THUMB: 1:1
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– Working Capital
- Q9 P$ t6 Z0 X9 L& eC.A - C.L = $X! v U/ J8 a' z6 e- F! M
• Tells us how much money we have to work with AFTER s-t debts are paid4 d1 {) g- d9 o9 v0 h- _
0 ? \& l# ]- v. E1 rEfficiency;: S2 M9 x4 ? T! B6 i
– Age of Receivables8 X, Y; S c- W8 Q! [
Accounts Receivabl = # Days
/ z) d+ x% c R" }+ i5 Q5 z% F (Sales / 365)
9 V( L0 ~% M: r0 I• Tells us how long it takes us to collect our $$$ \ X7 @1 R+ h* y4 M9 V
) N7 N6 p y% p4 l
– Age Of Payables) t" V. g) l R: F
Accounts Payable = # Days
- I4 w" f5 o& I6 e. Z(Purchases* / 365). K; p1 `8 X9 V/ h4 }
• Tells us how long it takes us to pay our bills8 i# d8 V+ b, p5 |/ D) R$ l* |
( e6 y0 v) z( t2 O1 y, Z
– Age of Inventory6 I( l" f, n5 m
Inventory = # Days5 I4 ^1 Z: H% H
(COGS / 365)
& p/ J) E4 D, Z8 p7 c• Tells us how long we are holding on to our inventory in the warehouse
$ s0 g7 V# k0 H0 ^ r0 y J/ T1 _( W2 ]* d
• Growth;$ J$ D, e7 P8 Y5 R
– Sales
( T" _2 Y q5 P5 |2 L5 v– Net Income# j4 k0 Q; F0 ]! [5 L% \
– Total Assets; ^2 g( v1 H2 Q! } Y, Q
– Equity
( E+ c; @' I3 |/ ^" _; rYr. 2 - Yr. 1 = %7 x# u7 \- L+ J; h' X
Yr. 1
% C9 w- l6 b6 s1 T4 x; ~& m" F• Tells us whether the accounts are growing (and hence the company)
1 y; U+ ~7 G: H1 x! J
$ f- i/ ?' k6 m2 j1 {6 KUnderstanding Ratios8 e$ d* H* l+ i# l
• DO NOT CONCLUDE THAT “THE RATIO IS GOOD/BAD”
6 i7 p+ R9 y, X: v• Either the NUMERATOR or the DENOMINATOR affects the ratio+ p& S; W- V+ M4 A1 o% f% X
• Ask yourself: “WHY HAS THE RATIO CHANGED & WHAT DOES THIS MEAN?”' @! }2 y# K; F1 P
– Which number caused the change?5 a4 h1 q) `. C% |2 H6 @2 S
– Look for increasing or decreasing trends over time.0 E9 C' y% n) W2 e2 e- f3 R# Y, E
– Will these trends continue?" h1 [. w. R: K1 ]2 `9 B6 I
– How does the company compare to the industry?
; d; J' T7 {7 s$ d7 x1 h( e3 ?* Z! @0 v; d
! K) O$ {. `# L: ]
Classifying Costs* q1 `9 e, M% p: @( X+ `# j7 _
• Variable Costs; Z: w$ _& t9 B/ V
– a cost incurred with every unit sold/produced (volume)3 o, i" m4 l8 o( q8 w
• Fixed Costs
3 Y# b; Y- e" A8 V– cost that does not vary with volume |
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